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Important Announcement

The government of India has passed an ordinance on 18th September 2019 making vapes (device and e-liquid) illegal throughout India.

The ordinance prohibits production, manufacturing, import, export, transport, sale, distribution, storage and advertisement of vapes [https://pib.gov.in/PressReleasePage.aspx?PRID=1585438#].

We are seeking clarity on this, regretfully we are shutting our website with immediate effect to comply with this ordinance.

We are sorry for the inconvenience this has caused to our customers. We appreciate your patience during this time and will keep you posted about any further developments.

Once again, we thank you for your support over the years!

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31st May - International No Tobacco Day

Posted On May 31, 2018 by Stuti Trivedi

31st May 2018 - world no tobacco day

Tobacco addiction is one of the serious challenges the world is facing today. The World No Tobacco Day is celebrated to create a certain level of awareness among the people all over the world about the negative effects of smoking and how it is capable of destroying the progress and prosperity of nations! As this big day is around the corner, let's understand what it stands for and how it all started!


The World Tobacco Day is an important day set apart by WHO i.e. World Health Organization and is celebrated to encourage a 24-hour restraint from any type of tobacco consumption around the globe! The member states of WHO created this day in 1987 and it is celebrated every year on 31st of May.

This day is important and is celebrated to throw some light on the negative effects of tobacco and smoking on human health.

Each year about 6 million people die worldwide out of which 600,000 are non-smokers that are just being exposed to the second-hand smoke! This is an alarming number!

Nicotine addiction is something that has been really lethal and people having it never fully recuperate from it. This addiction is as harmful as an addiction to things like meth, alcohol, and heroin!

During this day, the WHO has banned any advertisement and promotion of tobacco and tobacco-related products, throughout the world.

Why is the World No Tobacco Day celebrated?

There are about 1.1 billion tobacco users in the world. In 2015, according to the WHO report on tobacco consumption in the world, it was found that about .01 billion smoked in India, including men, women consisting of people aged 15 years and above!

In 2015 it is predicted to decrease to .091 billion and by 2025, it is supposed to drop down to .083 billion!

Similarly, in many other countries like Canada, Switzerland, Germany, Sweden, Russia, France, Spain, etc. will see a considerable decline in the consumption of tobacco by 2025!

This has all been possible due to the constant efforts of WHO and associated organizations in the respective countries to make sure that this day was celebrated and, more importantly, the message got through to all the communities across the world!

The main aim of celebrating and promoting this day is to communicate and make people understand the harm and adverse effect that tobacco has on people’s lives! One person dies every 6 seconds from a tobacco-related disease. That’s 10 people per minute! The statistics are devastating!

Tobacco contains about 4000 chemicals out of which 250 are known to harm humans!

Over 20% of all the deaths in the US are from tobacco!

The WHO Framework Convention on Tobacco Control which is world’s first public health treaty has over 176 parties representing over 87% of the global population. The US has signed but not ratified the FCTC yet!

According to the article in ASH (Action on Smoking and Health), which is a charity present in the US and UK that publicizes the risks associated with tobacco smoking, it has been observed that addition to tobacco impacts the poverty and development in a country!

Up to 30% of income is spent on tobacco in poorer countries, which in turn reduces the funds that could otherwise be spent in nutrition, education, healthcare, etc.

For those who don’t smoke but are regularly, getting exposed to second-hand smoke can also cause cardiovascular and respiratory diseases including lung cancer and coronary heart diseases.

A pregnant lady on getting exposed to a second-hand smoke can get serious complications and result into grave health effects for the new-born like low birth weight, breathing problems, etc.

All these reasons make the work of WHO even more relevant in today's world. WHO tries to educate and spread awareness about the effects of smoking tobacco and how to get rid of it or how to save yourself from it.

It also plays a big role in regulating and keeping a close eye on many companies that sell tobacco and tobacco-related products.

WHO usually creates a theme for every year related to the No Tobacco Day! This is the main event that attracts a lot of people around the world and also encourages the Governments of the respective countries to take some action regarding the issue of tobacco!

World No Tobacco Day Themes

WHO, in order to keep true to the message that it wants to spread, every year, selects a theme around which this day is celebrated. Publicity materials like brochures, posters, fliers., websites, press meets, etc. are provided by the WHO to the member countries. Some of the most famous themes that caught people’s attention are:

• The first year i.e. 1987 theme was- “1st Smoke-free Olympics (1988 Olympic Winter Games – Calgary)”.

• The theme for 1988- “Tobacco or Health: choose health”.

• The theme for 1989- “Women and tobacco: the female smoker: at added risk”.

• The theme for 1990 was aiming the youth of the society- “Childhood and youth without tobacco: growing up without tobacco”.

• The theme for 1991 targeted the practice of smoking in the public places- “Public places and transport: better be tobacco free”.

• 1992 was aiming at healthier workplaces having a theme of – “Tobacco-free workplaces: safer and healthier”.

• In 1994, WHO appealed the media to chime in and do their part in spreading the message by introducing the theme- “Media and tobacco: get the message across”.

• The 1996 theme was to encourage tobacco-free sports by promoting the theme of – “Sport and art without tobacco: play it tobacco free”.

• The 2001 theme was also a strong theme educating people and spreading the message with the theme saying- “Second-hand smoke kills”.

• With the theme- “Tobacco-free film, tobacco-free fashion”, the movie and fashion industry were called upon to contribute to the movement!

• The 2011 theme included the work of WHO FCTC on tobacco control- “The WHO Framework Convention on Tobacco Control”.

• Advertising and promoting tobacco was focused on here with a theme like this- “Ban tobacco advertising, promotion, and sponsorship”.

• The theme for 2014, was preaching the governments to increase the taxes for tobacco, the theme said- “Raise taxes on tobacco”.

• This year’s theme is – “Tobacco and heart disease”. The main focus here will be on the cardiovascular health!

2018 Theme- Tobacco and Heart Disease

Approximately 12% of all the heart-related deaths are caused due to direct or indirect exposure to tobacco, according to an article of World Heart Federation.

It is high time to throw some light on the risks and negative effects of smoking or chewing tobacco have on one’s heart. This theme was selected by WHO in order to educate people and create awareness on the link between the tobacco and the cardiovascular diseases along with suggesting some measures and steps the government and public should take in order to reduce the risks that tobacco poses for the heart.

It also presents an opportunity to the cardiovascular community to unite against a common problem and fight against tobacco usage in the world!

The world needs to have a proper education on how tobacco and smoking are bad for their health and the health of their loved ones too! The people who smoke are required to be educated and convinced that there are other alternatives that are healthier than smoking tobacco. There are many healthier options like switching to vaping e-juices, tobacco patches, etc. that one can always follow.

Alternative to Tobacco?

According to many researchers, vaping is the best solution that an ex-smoker can have!

But, what is vaping? Like smoking means breathing in the smoke that forms when you burn a tobacco-infused cigarette, vaping involves inhaling the vapors produced by a vaporizer, also known as an electronic cigarette. But here, instead of tobacco, an e-liquid, concentrate or a dry herb is present!

WHO has also accepted that vaping is, by many accounts, better than smoking. It has made clear that out of all the research that has been done on vaping, not one has declared vaping as harmful as smoking.

Vaping may prove useful and helpful when one is considering to quit smoking. The person may start with high levels of nicotine in his e-liquid and eventually shift to low levels of nicotine in his e-liquid. The aim is to shift and move him towards a nicotine-free direction.

This is because the procedure of vaping is quite similar to smoking and the e-juices have very less tobacco or no tobacco at all. There are e-juices that have a limited amount of nicotine and many e-liquid brands provide an option of nicotine-free e-juices as well!

Brands like E-mist are some of the few brands that provide different options of sizes and nicotine proportions in their e-juices along with some really unique and exciting flavours. Check out our products to find what suits you the best!